Privacy Policy


Privacy Policy

Last Updated: October 24, 2024


Yellowhouse Machinery Company ("Company," "We," or "Yellowhouse") is committed to protecting your privacy in accordance with this policy. This Privacy Policy outlines the types of information we collect, how we use it, and your rights regarding your personal information when you visit the Yellowhouse Machinery website and associated services.


Scope of This Policy

This policy applies to information collected through:

  • Email, text, and other electronic communications between you and any Yellowhouse Machinery Company website.
  • Mobile and desktop applications downloaded from any Yellowhouse website.
  • Yellowhouse-affiliated applications accessed through third-party websites (e.g., MyJohnDeere).
  • Any application or content (including advertisements) linked to or accessible from our website.
  • Telematics from machines and equipment.

This policy does not cover information collected from public sources or through other means.


Acceptance of This Policy

Please read this policy carefully. By accessing or using our website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our website. This policy may change periodically (see "Changes to Our Privacy Policy"). Your continued use of the website after any changes constitutes acceptance of those changes.


Children Under the Age of 16

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we may have collected information from a child under 16, please contact us at itstaff@yhmc.com.


1. Types of Personal Data We Collect

We process personal data about you, which may include:


Personal Details and Contact Information

  • Name, date of birth, government identifiers, signature, image
  • Address, phone number, email address
  • Demographic information (e.g., gender, marital status)
  • Username, password, social media profile
  • GPS location


Transaction and Financial Account Information

  • Financial information (e.g., account details, credit/debit card information)
  • Transaction information (e.g., purchases, service history)
  • Credit application information (e.g., assets, income, credit scores)


Preference and Relationship Information

  • Business role information (e.g., occupation, job title)
  • Property, farm, or business information
  • Language preference


Online and Device Information

  • Online service activity (e.g., username, login times)
  • Device identifiers and usage tracking
  • Cookies and tracking technologies


Sensitive Personal Data

Certain data may be considered sensitive under applicable law. We may also collect machine data generated by equipment interfacing with our products.


2. How We Collect Personal Data

We collect personal data from various sources:


Directly from You

You may provide personal data when you:

  • Sign up for services or products
  • Register for an account
  • Contact us for customer service
  • Respond to surveys


From Third Parties

We receive personal data from:

  • Authorized dealerships and distributors
  • Suppliers, insurance providers, and credit reference agencies
  • Social media interactions

Cookies and tracking technologies may also collect information about your device and usage.


3. How We Use Personal Data

We process personal data based on various legal bases, including:

  • Contractual Obligations: To fulfill our commitments to you, such as providing products and services.
  • Consent: When you provide consent, which you can revoke at any time.
  • Legal Compliance: To comply with applicable laws and regulations.
  • Legitimate Interests: For business operations, fraud prevention, and service improvement.


4. Disclosure of Personal Data

We share personal data as follows:

  • With Yellowhouse employees and affiliates for service delivery.
  • With third-party service providers to assist with our business operations.
  • With authorized dealers and distributors for support and marketing purposes.
  • To comply with legal requirements and requests from regulatory authorities.


5. Cookies and Similar Technologies

We may collect technical information via cookies and other tracking technologies. For more information, please refer to our Cookie Statement.


6. Your Rights Regarding Personal Data

Depending on your jurisdiction, you may have rights related to your personal data, including the right to access, correct, or delete your information. You can exercise these rights by contacting us at our corporate headquarters:

Yellowhouse Machinery Company
11500 E Interstate 40
Amarillo, TX 79118
Phone: 806-335-1681

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access and disclosure.


8. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy, or as required by law. We will delete or anonymize data that is no longer needed.


9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices. If we make significant changes, we will notify you through appropriate channels.

For any questions or concerns regarding this Privacy Policy, please contact us at the address provided above.